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Research papers

Establishing online audience measurement based on onsite usage data and survey information

The Arbeitsgemeinschaft Online-Forschung (AGOF), an online research associated founded by the major online marketers in Germany, was established to ensure transparency and practical standards for online advertising research.This paper presents...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Stephan Noller, Jürgen Sandhöfer, Oliver Pischke
Company: KANTAR TNS Malaysia
June 20, 2005
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Citation

Noller, Sandhöfer and Pischke (2005a, June 20). Establishing online audience measurement based on onsite usage data and survey information. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/establishing-online-audience-measurement-based-on-onsite-usage-data-and-survey-information